Discovery360
Vietnam First 360 Video Treasure Hunt
A motorcycle road trip turned into a 360° treasure hunt on Facebook.
Watch the recap
Strategy
A road trip could be a way to help the communities along the route.
TOTAL Hi-Perf Racing and Red White Team built the campaign around a charity ride. Along the route, riders delivered essentials and school supplies to families facing hardship and brought solar lanterns to homes without electricity. Facebook’s 360° video let young Vietnamese viewers ride along on their phones and see where the journey took them.
Big idea
Look around to play.
Phượt Ký 360° turned a travel web series into a treasure hunt. Viewers panned around the footage to find hidden boxes, took a screenshot and commented with their estimate of the distance from the Saigon Central Post Office to the box for a chance to win. Looking beyond the forward view was how you played.
Execution
A motorcycle route filmed from every angle.
The campaign recap maps a 1,200 km route through locations including Sài Gòn, Buôn Ma Thuột and Phan Thiết. The team documented the charity ride with 360° cameras and aerial footage. Livestreams and supporting videos rounded out the campaign.
Campaign recap
Original video case study · 1:36
Campaign results
Campaign-reported figures from the video recap and credentials.
- 4,159,325
- People reached in the target audience
- 1,572,896
- Video views
- 40,776
- Interactions
Earned media
Press coverage, rider discussions and additional references on Phượt Ký 360°.
Press coverage
Rider community
Additional references
My role
Concept Development, Campaign Management & Production
I worked on the campaign concept and managed the campaign. I also took part in producing the 360° videos, livestreams and supporting videos.